Ahead of World Backup Day, Synology Inc., a global leader in private cloud solutions, has introduced its new ActiveProtect Appliance series, tailored to meet the growing data protection needs of mid-sized to large enterprises in the Middle East and Africa (MEA). The launch comes as businesses face escalating threats from ransomware, data breaches, and loss, underscoring the urgency for robust and efficient data protection solutions.

Synology, renowned for managing over 520 exabytes of data across 13 million servers worldwide and trusted by more than half of the Fortune 500, continues to deliver secure, reliable, and scalable solutions. With over 25 million workloads protected globally, Synology ensures business continuity and data resilience across diverse industries.

In the MEA region, the rise in cyberattacks, such as the 2023 ransomware incident targeting Gulf financial institutions, has heightened the demand for advanced data protection. The regional backup and recovery market is expected to grow by over 10% annually through 2027, driven by the need for stronger cyber resilience.

To address these challenges, Synology’s ActiveProtect Appliance series offers next-generation backup and recovery capabilities, featuring enhanced ransomware protection, faster backup speeds, and improved usability. The solution is designed to simplify enterprise-grade data protection while reducing costs, making it accessible to businesses of all sizes.

Key Features of the ActiveProtect Appliance Series:

• Advanced Ransomware Protection: Immutable backups and air-gapped storage ensure data integrity and secure access control.
• Unified Management Interface: A single, scalable interface simplifies monitoring and management for up to 150,000 devices, optimizing data visibility.
• Cost-Effective Enterprise Protection: With implementation costs averaging just 20% of traditional solutions, the integrated hardware-software design reduces installation, maintenance, and support time.

“Data is the backbone of every modern enterprise, and in today’s digital landscape, building a cyber-resilient infrastructure is more critical than ever,” said [Michael Chang], [Synology’s APAC Sales Head]. “With global cyber threats increasing by 38% in 2023 and the average cost of a data breach reaching $4.45 million, businesses need scalable, secure, and intuitive solutions. ActiveProtect is designed to meet these challenges, empowering MEA enterprises to protect their most valuable assets with confidence.”

The launch event included live demonstrations of the ActiveProtect Appliance, highlighting its versatile restoration capabilities. From routine recovery to disaster scenarios, the solution ensures rapid operational restoration, minimizing downtime and safeguarding critical data.

Unlike traditional backup software, which often involves complex hardware integration, high licensing costs, and uncertain storage capacity pricing, Synology’s solution offers a streamlined, node-based pricing model. With free licensing for up to three servers, businesses can achieve cost predictability while maintaining robust data protection.

As cyber threats continue to evolve, Synology’s ActiveProtect Appliance series positions itself as a game-changer for MEA enterprises, providing a secure, efficient, and cost-effective approach to safeguarding data in an increasingly digital world.