Maly, a leading FinTech startup headquartered in Dubai International Financial Center (DIFC), has unveiled MalyGPT, the Middle East and North Africa’s (MENA) first Generative AI Financial Assistant. This innovative tool analyzes a user’s spending habits, financial activities, and income with their consent. It then leverages this information to create personalized financial advice, helping users achieve their saving goals and build sound money habits.

“We believe this tool represents a new era in personal finance management,” said Mo Ibrahim, CEO and Founder of Maly. “By leveraging open banking and our advanced data science models, Maly’s AI provides always-on personalized financial advice and solutions that go beyond general guidance, delivering tailored financial planning and decision support to its users. Monitoring your savings and expenses can sometimes be overwhelming, with many individuals struggling to make informed financial decisions. Through MalyGPT, we aim to simplify this process, giving customers the flexibility to spend mindfully, highlight activities that are harmful to their budget, and develop long-term financial habits based on their unique lifestyle and savings goals.”

MalyGPT empowers consumers by offering a comprehensive suite of financial wellness tools directly on their mobile devices. This user-friendly platform, crafted entirely by Maly’s internal team, simplifies informed decision-making around spending and economic targets. The launch is opportune as financial literacy remains a global challenge. Maly aims to bridge this gap in the MENA region’s financial services by providing a service that goes beyond expense and liability tracking. MalyGPT offers actionable solutions and wellness tools, guiding users towards financial well-being.

MalyGPT seamlessly integrates advanced AI algorithms with user-friendly mobile technology. This creates a pocket-sized financial assistant available anytime, anywhere. Key features include:

1. Personalized Financial Planning & Budgeting: Craft a customized roadmap for financial success.
2. Real-Time Financial Health Assessments: Gain instant insights into your financial well-being.
3. Predictive Analysis: Forecast future financial scenarios and make informed decisions.
4. Automated Savings & Investment Advice: Receive personalized investment and savings recommendations.
5. Privacy-Centric Data Management: Maly prioritizes the security and privacy of your financial data.
6. Gen-AI Card Designer: A Personalized Touch

One unique feature is the Gen-AI card designer, allowing users to personalize the artwork on their virtual Maly cards. This innovative tool empowers users to create unique designs and enhance their interactive experience. MalyGPT addresses five key areas crucial for financial well-being: saving, debt management, spending management, security, and investing. By focusing on these core areas, the app empowers users to achieve their financial goals, plan effectively for a secure future, and build a prosperous life.