Ali & Sons, exclusive agents  of Porsche, VW and Audi vehicles in Abu Dhabi, and EMA Lubricants (a joint venture between ExxonMobil and Gibca group in the UAE) have announced the renewal of the agreement in which all Porsche, VW and Audi cars serviced in Ali & Sons’ workshops in Abu Dhabi will continue to reap the benefits of Mobil’s leading-edge automotive technology.

Remarking on the impact of this partnership on customer relationship and how Ali & Sons can value add towards the same, Mr.Ahmed Al Dhaheri, Ali and Sons Holding Chairman, commented: “The common objective shared between the two partners is the commitment to exceed customer satisfaction, rather than merely meeting minimum requirements. Ali and Sons has a state-of-the-art infrastructure backed by a skilled and experienced team that is well positioned to fulfill very demanding expectations and stringent quality specifications. The partnership has  helped us deliver unmatched performance and protection to our customers’ vehicles using Mobil’s cutting-edge automotive technology.”

Besides discussing the mutually beneficial partnership, Mr.Al Daheri also pointed out the importance of car maintenance in the long run, “Keeping your car well maintained means protecting your engine with quality motor oil that prevents engine wear and breakdown, giving you longer engine life and peace of mind,” he added.

Mobil 1 and Porsche share a joint history for almost two decades, spanning four generations of Porsche 911. The result:  over one million cars in total are filled with Mobil 1. This partnership having grown in leaps and bounds, has now evolved into a long-term global alliance, with engineers from ExxonMobil contributing their specialist knowledge of cutting-edge lubrication technology, thereby altering the outlook of the automobile technology.

Sharing their enthusiasm and confidence on their renewed alliance with Ali & Sons, Philippe DUPIN, General Manager, EMA Lubricants Company LTD (ExxonMobil JV) said, “We are delighted to extend our partnership with Ali & Sons. All Porsche engines are already factory-filled with the Mobil 1. That way, this agreement is a natural extension of the relationship. Our products cover a broad spectrum of automotive and industrial applications. We consistently strive to deliver high performance lubrication solutions which provide improved energy efficiency, enhanced equipment life and productivity benefits.”

The recent renewal of the agreement is a further testament to Ali & Sons’ commitment to maintaining unsurpassed customer service in the UAE’s automotive industry.