Monja Madan, the Founder of PetWatch says that the pet care platform is synonymous with trust, love, and safety

Can you explain what PetWatch is and what core functionalities it offers?
PetWatch is not just an app; it’s a lifeline for pet parents who want the very best for their furry companions. At its core, PetWatch is designed to provide a secure, transparent, and seamless experience for both pet owners and pet sitters. The app’s functionalities include creating detailed pet profiles that highlight each pet’s unique needs, preferences, and health records, ensuring personalized care.

Real-time GPS tracking offers peace of mind by allowing owners to monitor their pets during walks or sitting sessions. Additionally, vaccination reminders and a customizable pet care checklist help pet parents stay on top of their responsibilities. In-app chat and media sharing features keep communication alive, allowing owners to see their pets’ updates in real-time, and fostering trust and transparency.

What inspired you to create the PetWatch app? Was there a particular moment or event that sparked the idea?
The idea for PetWatch was born out of my struggles as a pet parent. I vividly remember the anxiety and countless hours spent searching for someone trustworthy to care for my beloved dog while I was away. The emotional toll of leaving a pet in someone else’s care, coupled with the lack of reliable options, planted the seed for PetWatch. This wasn’t just about solving my problem; it was about creating a solution for every pet owner who shares a deep bond with their pets. That moment of realization turned into a mission—to create a platform where pet care is synonymous with trust, love, and safety.

How does PetWatch stand out from other pet-related apps on the market?
PetWatch stands out because it was built with empathy and purpose more than anything else. Our pet sitters undergo rigorous vetting and mandatory training to ensure they are equipped with the knowledge and skills needed to handle pets responsibly. Unlike other apps, we prioritize creating a strong community where pet owners and sitters feel supported. We strongly encourage pet sitters and pet owners to go the extra mile and fully complete their profiles and their pet profiles to ensure the highest safety standards and allow for transparency when dealing with pet sitters and vice versa. We also carry out verifications for all parties including having their photo IDs on file to build trust among pet sitters and pet owners and give them peace of mind.

In-app features like GPS tracking, in-app messaging, and personalized care options set us apart, but what truly defines PetWatch is our unwavering commitment to raising the standards of pet care in the region. We don’t just connect sitters and owners; we empower them to create lasting, positive relationships.

Which markets are you planning to focus on initially, and why?
While the UAE is our initial focus, it’s a choice rooted in purpose. With pet ownership increasing by 25% over the past five years, the UAE presents a unique opportunity to make a tangible difference in pet care. PetWatch addresses the specific challenges of a multicultural, fast-paced environment where trust and reliability are paramount. By refining our model here, we aim to create a blueprint for excellence that can be scaled to other regions.

How do you plan to onboard users to the app? What strategies are in place to attract pet owners?
To attract and onboard users, we are creating a journey that feels personal and engaging. Our app has been designed with simplicity and ease in mind, ensuring users of all technical backgrounds can navigate it effortlessly. Beyond the app, we are hosting educational workshops, forming partnerships with local pet-related businesses, and leveraging the power of social media to create meaningful connections with the community. Word-of-mouth referrals from happy pet parents will also play a crucial role, as trust is built one experience at a time.

Do you plan to integrate new technologies like AI and IoT to improve the pet care experience?
Absolutely! We envision PetWatch as a platform that evolves with technological advancements. Integrating AI will allow us to provide smarter recommendations for both sitters and pet owners, enhancing matchmaking and personalizing care routines. IoT devices, like wearable health trackers for pets, could further enhance the app by offering insights into a pet’s activity levels, diet, and overall health. These innovations will make pet care more proactive and intuitive, ensuring that every pet receives the best possible care.

What is the business model behind PetWatch, and how does it ensure sustainable growth?
PetWatch operates on a sustainable and thoughtful business model. By charging a nominal service fee per transaction, we ensure that sitters are fairly compensated while reinvesting in the platform’s growth. This model supports ongoing training for sitters, enhances the app’s features, and funds community-building initiatives. Our ultimate goal is to create a self-sustaining ecosystem where pet care is accessible, reliable, and beneficial for all stakeholders.

What are some of the biggest challenges you foresee, and how do you plan to address them?
Growth always comes with challenges, and for PetWatch, maintaining our high standards of care while scaling is a top priority. Rigorous vetting processes, continuous training for sitters, and open communication with users will help us navigate these hurdles. Technology will also play a crucial role in maintaining quality—whether through data analytics to improve services or infrastructure upgrades to support a growing user base. Above all, fostering a strong, engaged community will remain at the heart of our efforts, as it’s the trust and connection between users that make PetWatch truly special.