On October 29th, the 2024 Jeddah International Motor Show (JIMS) took place at the Superdome in Jeddah. JETOUR Auto showcased its top-tier models from both the off-road and family series. Among the highlights were the urban light off-road SUV JETOUR T1 and the super hybrid SUV JETOUR T2 i-DM, making their debut. This event underscored JETOUR’s confidence in its strategic glocalization efforts and its increasing investment in the Middle East as part of the “Travel+” strategy.

At the JETOUR booth, the T1, a new addition to the off-road series, made its international debut. As an urban lite off-road SUV, the T1 boasts a premium interior and a rugged boxy design, which earned the Red Dot Design Concept Award 2024. It comes equipped with the TOUR OS 2.0 system, ensuring advanced technology, a quiet cabin, and comfortable seating for a futuristic feel. The T1 features a 2.0TD+8AT powertrain and XWD intelligent four-wheel drive. It also supports official modifications, appealing to those seeking individuality and a high-quality lifestyle.

JETOUR’s ambition to become “The World’s Leading Brand in Hybrid Off-road Vehicles” is embodied in the T2 i-DM, which employs JETOUR’s Super Hybrid i-DM technology. This technology includes a high-efficiency hybrid engine, a hybrid transmission, and a Battery Safety System, characterized by high energy efficiency, performance, safety, and intelligence. The T2 i-DM achieves a maximum combined power of 280kW and a maximum combined torque of 610N·m, offering an exhilarating driving experience. Notably, the T2, the internal combustion engine (ICE) version of the T2 i-DM, has become the best-selling boxy SUV in Saudi Arabia since its launch in the first quarter of 2024. The introduction of the T2 i-DM is expected to further boost JETOUR’s popularity in the Saudi market.

As Ke Chuandeng, Vice President of JETOUR AUTO, said at the Jeddah Motor Show, “Since its establishment, JETOUR has already covered over 2000 sales and service networks in more than 60 countries and regions and has achieved a total of 1.4 million+ customers globally in just 74 months. JETOUR’s ‘acceleration’ has been created. In Saudi Arabia, JETOUR aims to continue this momentum of accelerated growth. To better serve customers in Saudi Arabia, JETOUR will upgrade its channels and services through the establishment of more exclusive showrooms, authorized dealerships and cooperation with FIX AUTO, creating a convenient and worry-free service experience.”

The T1, which debuted at JIMS, is set to officially launch in the Saudi market early next year. Once launched, the T1 will join forces with the T2 to form a premium product lineup, further enriching the off-road series. The rapid expansion of JETOUR’s family and off-road series, including models like the X70, X90, and DASHING, is anticipated to drive sales in the Saudi market to exceed 20,000 units next year.