Aligned with the latest Emiratisation law and the government’s NAFIS initiative, UAE’s leading tech retailer and distributor EROS Group has successfully completed its Emiratisation efforts by recruiting UAE Nationals for its vast Dubai operation. Established in 1967, EROS has a strong legacy that has defined the UAE’s tech retail landscape for over 54 years.

In its role to enhance the competitiveness of the labour market, the retailer has hired 13 Emiratis (out of which 11 are women) from entry to mid-management level, across various departments – including finance, Legal, IT, Marketing, Customer Service, etc. Now with a current workforce of 800+ employees, the company plans to increase the number of Emiratis to 4% by the end of 2023 as directed by the UAE government.

Through a very rigorous selection process, the company selected the UAE nationals through the NAFIS platform and Universities. The recruitment plan will take place in a phased manner, ensuring that the UAE Nationals get the required on-the-job training and tools to take on their new roles in this demanding retail sector.

Mohammad Badri, Director, EROS Group said, “EROS is committed to the UAE’s Emiratisation drive. Working at a well-established group like EROS, will help give them a unique opportunity to enhance their skills, gain insights into the industry, improve career prospects and keep themselves future-ready in this rapidly changing world. We aim to further attract and empower more Emirati talent over the years, which will prepare a path for the next generation of Emirati leaders and eventually help in building a long-term progressive economy.”

Tawteen and the NAFIS Programme are initiatives launched by the UAE government to encourage UAE nationals to enter the private sector while receiving the highest level of government support. The UAE aims to have Emiratis make up 10% of private sector firms by 2026.