Spectrum UAE has invested in its first Xerox Iridesse. With the addition of specialty inks and finishers, Spectrum can now deliver strong colour-matching solutions with high-end quality, productivity, and cost efficiency to its customers. At Spectrum, since its inception in 2007, they have worked hard to stay one step ahead of the game by establishing themselves as the pioneering full-service leading digital printer in Dubai and the MENA region. Their dedication has seen them build an enviable reputation amongst their customers, including ground-breaking agencies and Fortune 500 companies.

The world-class technology by Xerox, powers a more brilliant future by delivering ‘wow’ impact per printed page through digital specialty enhancements and will enhance the product offering for Spectrum clients in addition to their previous Xerox iGen 3 and 4. The partnership helps Spectrum fulfill business requirements, meet deadlines, and most importantly fulfill customer orders at full capacity. With a variety of specialty dry inks available, including white, clear, silver, gold, and fluorescent pink for enhancements, the Iridesse is backed with Full-Width Array. This powerful Xerox-exclusive technology baselines the press to expedite time to production, along with additional high-capacity feeders and inline finishing solutions.

The Specialty Dry Inks offer to do more with color on a page using flexible combinations of popular High-Definition Emulsion Aggregate (HD EA) Specialty Dry Inks, including Gold and Silver. This technology incorporates flecks of metal for outstanding sparkle with a true metallic appearance. The inks strike a valuable balance between low-cost CMYK metallic representations and high-end offline foil stamping. In addition, the HD EA White and Clear Dry Inkspot or flood embellishments create new opportunities for unique design expression, which unlock a broader range of specialty media with White underlays and enhance an array of stock with White or Clear design effects.

The Xerox High-Capacity Stackers provide production stacking capabilities (available in single and dual combinations) for standard sheet sizes while the High-Capacity Feeders include accelerated productivity for stocks up to 13″ x 47.2″ (330 mm x 1.2 m) with Xerox High Capacity XLS Vacuum Feeders and the Plockmatic MPS (Multipurpose Stacker) XL. Building on an existing partnership lasting over the past 15 years, Spectrum UAE Ltd has grown its business with Xerox Emirates via a fleet of production presses starting from the Xerox IGen 3 and now the Xerox Iridesse Digital Production Press with specialty inks and finishers.

Simon Howells, General Manager at Xerox Emirates LLC said: “Spectrum UAE Ltd is a long-standing valued customer for Xerox Emirates and we are delighted to grow and strengthen our relationship with them. We have seen the impact Iridesse has had on the market, and this investment will help our partner to deliver outstanding results, drive growth and differentiate themselves from the competition. This partnership demonstrates the consistency and long-term value Xerox Emirates deliver for our customers. We look forward to working with Spectrum UAE Ltd as they grow their business further with Xerox.”

Viviane Zabbal, CEO, Spectrum UAE Ltd, echoed: “Spectrum and Xerox Emirates have a long partnership history that goes back 18 years since we invested in the very first Xerox IGen 3 that was installed in this region in 2006. We have continued to build a relationship of trust and understanding with Xerox, and they have always supported our needs and have been committed to helping us achieve our objectives, especially with their sales engagement and post sales service that is a critical element to Spectrum and at the forefront of our offerings.”

With an aim to deliver market-leading range of state-of-the-art print and digital production capabilities, the Xerox Iridesse gives Spectrum UAE Ltd a sizable and far-reaching advantage over its competitors and elevates its services offering to a new level of efficiency, productivity, and excellence through the adoption of the world’s most exciting new print and digital production technologies.

A leader in document management technology, Xerox Emirates is at the core of software and hardware integration, helping businesses on their digital transformation journey, delivering greater productivity and efficiency by automating workflows and digitizing data.