Kuwait-based venture capital fund Faith Capital Holding today announced a strategic investment alongside four other major investors in the most recent financing round for Justmop, the Dubai-based on-demand cleaning services platform. The investment by Faith Capital signifies strong belief in the booming home cleaning sector and the exceptional team of entrepreneurs behind the start-up.

As the major shareholder in JustClean, Faith Capital is currently driving their ongoing expansion of the technology company which is transforming the regional laundry business. This investment will create clear synergies between JustClean and Justmop, and signifies a strong belief in both industries alike.

“We’re pleased to confirm our investment in Justmop, because we believe in this space and its capacity to grow,” said Faith Capital and JustClean’s CEO Mohammed Jaffar. “We believe equally in the company’s synergies with JustClean, and together we share a commitment to bring advancement in an industry that has historically been run without technology.”

JustClean offers B2B and B2C services including a laundry marketplace application, SaaS (software as a service) and a growing logistics operation in the UAE, Kuwait, Bahrain, and Saudi Arabia. Currently operational in 11 cities around the GCC, Justmop allows its users to schedule weekly, bi-weekly or one-off cleaning appointments with reliable and trustworthy home cleaning professionals.

Justmop’s Co-Founder & CEO Ali Cagatay Ozcan said: “With the momentum we gain through Faith Capital’s investment, we are now at a quantum leap stage to digitally transform the GCC’s US$2.5 billion home cleaning industry. This digitalization opportunity is massive and untapped, and we are going to work hard to advance our region into the digital future” Kerem Kuyucu, Co-Founder of Justmop added: “We believe this partnership will enable us to achieve our vision of creating the go-to platform for anything related to home services. With this investment, we enter an era where we sharply focus on the disruption of the conventional home cleaning space.”

Athbi Al Enezi Co-Founder of JustClean said: “This is a positive development for two key sectors within the cleaning industry. It’s also a significant step towards modernizing the traditional offline cleaning sector, something that JustClean has believed in since its inception.”