Technology company JustClean, which has built a growing online marketplace for the laundry industry in the Gulf region, today announced a strategic investment in the Dubai-based car care on demand application, Keno. JustClean participated in the recent Round of Funding for Keno because of a shared strategy to take vital everyday services online and deliver them directly to consumers.

Launched in 2017 as car care on-demand application, Keno uses eco-friendly techniques to clean users’ vehicles, saving around 99% of used water compared with traditional car wash services. Taking the car wash straight to the user’s home, workplace or shopping mall car park, the car care app delivers a range of services from an AED 40 body wash all the way up to an AED 95 interior disinfecting to get rid of deep stains.

“We’re very happy to confirm our investment in Keno because we see great potential for the continued growth of a company which has so much in common with JustClean,” said Mohammed Jaffar, CEO of JustClean. “Like us, they are transforming a largely underdeveloped business through the use of technology to take an important service straight to consumers, saving them a great deal of time and hassle.”

Kenan Mobayed, Founder of Keno, commented: “You will need strong and trusted partners to maintain and grow the value you’ve created. Having JustClean on board is a badge of honor.” Athbi Al Enezi, Co-Founder and Managing Partner of JustClean, said: “The investment made by JustClean and other investors comes at a very opportune time to help drive Keno’s expansion within the UAE, as well as the rest of the GCC at a later stage.”

The JustClean marketplace application connects hundreds of laundry services with consumers across the region. The company also operates a growing logistics operation in the UAE, Kuwait, Bahrain, and Saudi Arabia, as well as a SaaS (software as a service) business. JustClean expanded operations from Saudi’s Eastern Province to Jeddah last month. Riyadh joins the network later this year, with entry into other international markets to follow next year.

Nouri Al Enezi, Co-Founder and Managing Partner of JustClean, said: “We see this is a positive step for two parts of the regional cleaning industry. From the start, our vision was to play a major role in taking the wider cleaning sector online.”