HP has launched a cartridge-free printer called the HP Neverstop Laser, in the UAE. The printer is aimed at small and medium businesses (SMBs). The event included attendance from Peter Oganesean, Managing Director of HP Inc. UAE and East Africa, Tony Bssat, Category Head of Printing Business Unit of HP Inc. Middle East, KSA and East Africa and other executives from the HP leadership team.

The Neverstop Laser is a rapid reload laser printer that allows you to replace the toner in seconds, using a new toner supply system. Commenting on the launch of the product, Peter Oganesean, Managing Director of HP Inc. UAE and East Africa said, “Market reports estimate employment potential for small and medium-sized enterprises in the GCC to touch 22 million, with the sector valued to be worth $920 billion by 2023. This offers a huge opportunity to cater to an audience that demands hassle-free products to increase efficiency. In line with this, we developed the Neverstop Laser printer to reduce common interruptions thus giving entrepreneurs and SMBs a chance to focus on running a seamless business operation.”

He added, “SMBs form the backbone of the UAE economy, comprising 86% of the total private sector workforce and more than 60% of the country’s current GDP. Our ambition is to fulfill our customers demand low cost per page and the number of pages they print. That is why we’re extremely proud to introduce this game-changing technology to the UAE and play a role in the growth of the SMB sector.”

“With more than half of entrepreneurs and small to medium business owners agreeing that their businesses cannot operate without a printer – we designed this unique product to give the entrepreneurs a competitive edge in the marketplace,” said Tony Bssat, Category Head of Printing Business Unit at HP Inc. Middle East. “Besides meeting customer demands, another aspect that is extremely important to us is sustainability. This remains at the core of what we do and is reflected in the Neverstop Laser design which is made with more than 25 percent recycled plastic while the toner reload kit is made of 75 percent recycled plastic.”

The printer lets you print up to 5,000 pages right out of the box. The printer’s new supply system lets you quickly reload toner levels in 15-seconds without making a mess with the HP Reload kit. You can also scan and print from your smartphone using the HP Smart App. The HP Neverstop Laser printer is now available in the UAE for AED 1,149, including VAT.