Dubai’s Roads and Transport Authority (RTA) announced today the official launch of the joint venture with Careem, combining world-class technology with RTA’s industry knowledge. The new company, Hala, is the newest way to book a Dubai Taxi. Via the Careem app, it enables customers to ride at the touch of a button. Hala is the key to unlocking the most available and convenient travel in the city.

The launch was announced during a press event held by Ahmed Bahrozyan, Chief Executive Officer of Public Transport Agency (PTA), Bassel Al Nahlaoui – Managing Director of Careem Gulf and Pakistan, and Clemence Dutertre – Chief Executive Officer of Hala, Ibrahim Sultan AlHaddad, Director, Commercial & Investment Department Hala Board member, and Adel Shakeri, Director, Planning and Business Development, Public Transport Agency, RTA.

Dubai Taxi prices will range from 8 AED during regular hours, 9 AED at night and 12 AED during peak hours. Hala has been ramping up the fleet to reach over 5,500 Dubai taxis available on the Careem app by mid-September covering about 50 percent of the RTA’s taxi fleet. The aim is to bring down the Estimated Time of Arrival (ETA) to less than 5 minutes over the next few months.