The National Bank of Bahrain (NBB) today announced the appointment of Subah Abdullatif Al Zayani as Head of Retail Banking. Al Zayani will now lead NBB’s ongoing efforts to innovate its retail operations in order to gain more market share and further elevate the customer journey and enhance the delivery of market-leading financial products and services across its digital platforms and branch network, which remains the largest in Bahrain.

Al Zayani brings to NBB more than 12 years of retail banking experience having held a number of senior positions at some of Bahrain’s largest local and regional banks. Most recently, he served as Deputy Head of Retail Banking at Kuwait Finance House-Bahrain.

Commenting on the appointment, Jean-Christophe Durand, CEO of NBB, said, “We are delighted to welcome Subah Al Zayani to the NBB family. A key pillar of our transformation lies in continuing to enhance, grow and differentiate our retail offering and the way our customers bank with us. We are pleased to have brought on board such a well-established senior Bahraini banker who knows and understands the needs of our customers, both in the local market and beyond, and how we must effectively continue to evolve and improve the way we cater for them. We have already taken significant steps to innovate and to enhance the customer experience and we look forward to seeing even greater progress with this strong, new addition to our team.”

Al Zayani added, “I’m extremely proud to join NBB at this exciting time of growth and transformation for the Bank. NBB has always been synonymous with Bahrain and its market leadership in financial services and I’m delighted to have the chance to apply my experience and track record in change and innovation to support NBB’s efforts to further accelerate down this path. With a strong team in place and a vision and strategy that puts customers at its heart, I am confident that we can continue to enhance the value proposition that keeps NBB at the forefront. This includes further diversifying our product and service offering, strengthening efficiency and fast-tracking the adoption of modern, digital services – all of which continue to make banking more rewarding and seamless for customers of NBB.”