Committed to supporting entrepreneurial business innovation, the Sharjah Entrepreneurship Centre (Sheraa) has officially activated its Seed program for early-stage start-ups, with proven traction, and will be awarding a total grant pool of up to $300,000 to help turn their ideas into a significant and sustainable model.

The intensive program offers start-ups a customized action plan with everything they need to hit the next milestone on their journey, as well as, a designated business and leadership coach to support and guide with the execution of the devised plan.

Entrepreneurs will be trained to create and activate their product-market fit roadmap (PMF Roadmap), revise and activate market strategy, implement a “post-traction pre-PMF” product iteration, run their post-traction product launch campaign, and activate their investor relations and seed fundraising strategy. In addition, Sheraa will also connect the startups with investment partners.

The program has welcomed emerging and established entrepreneurs, based both within and outside the UAE, looking to gain access to the UAE/ MENA region.