In the age of social media and interconnectivity what continues to be lacking is authentic and unfiltered conversations between people. 1TAM – One Thing About Me – a UAE homegrown vlogging app aims to tackle this issue by offering a platform which encourages users to produce and share authentic content.

Launched in late 2018, by a young Emirati, Anwar Nusseibeh, and UAE-based serial enterpreneur Khaled Ismail, 1TAM is the first Middle East home grown fully-fledged social media app featuring raw videos that allow users to connect through genuine and real conversations.

1TAMER’s (the users of 1TAM) can create 60-sec unfiltered videos to express themselves, seek opinions, and interact with like-minded individuals from around the globe. The app contains all standard features found on Instagram and Snapchat, however; it also offers a killer feature, the Answer Back button, which allows 1TAMER’s to have direct video dialogue either the public or private sphere.

“We wanted people to have a real dialogue on 1TAM. With the Answer Back feature we are able to create authentic conversations for our 1TAMER’s and connect our community in a unique way,” said Anwar Nusseibeh, Co-Founder and ‘Let’s Do’ Officer at 1TAM.

1TAM also introduces a point system encouraging community building and engagement that will ultimately allow users to redeem points against goods, services and discounts. Khaled Ismail, Co-Founder and ‘Let’s Talk’ Officer at 1TAM said: “People are amazing, and when you give them the right platform to be real and express themselves genuinely, they can create a global network where everyone can share knowledge, learn something new, and get entertained. This is what 1TAM is all about: genuine, fun, and value-adding content.”

Available on iOS and soon on Android, the 1TAM founders are now seeking forward-looking investors for the second round of funding.