Don’t let the soaring temperatures in Dubai stop you from enjoying outdoor activities with family and friends. City Centre Deira is turning down the heat and bringing the outdoors inside with ‘INDOORS’ – a dynamic retail and F&B pop-up concept in the mall that will make your visits to the mall even more fun while nurturing homegrown brands and unique street food concepts, from August 24.

City Centre Deira will transform 1,300 sqm area on Level 2, next to Sharaf DG, into an eclectic hangout where residents and tourists can shop for the latest fashion wear from on-trend local brands, nosh at some of the most innovative UAE-based street food stalls and spend hours playing arcade games and watching movies on beanbags in the entertainment zone.

With string lights overhead, vibrant installations and urban murals, and communal tables for casual get-togethers, City Centre Deira’s ‘INDOORS’ is set to become a must-visit attraction in Dubai, capturing the essence of a laid-back open-air fair to take visitors on a multi-sensory journey from 10 am until 10 pm on weekdays and until midnight on weekends, and is free to enter. The will have a lively F&B area, retailers’ space and a gaming and movie zone to cater to everyone from parents and millennials to its tiny visitors.

As part of its effort to support and promote emerging designers, City Centre Deira has handpicked trailblazing Dubai entrepreneurs to showcase their stylish fashion, beauty and customised art brands in the retail zone. The mall will showcase different homegrown brands every two weeks.

City Centre Deira will also be introducing visitors to 16 unconventional street food concepts, which they can enjoy while being entertained by street performers every day. Modern eateries, including Dubai’s homegrown restaurant Roux, traditional Lebanese bakery saj2go, retro mobile diner Frings and the popular ‘zaafran chai’ spot Filli Cafe will pop up at ‘INDOORS’ to whip up mouth-watering urban cuisine for foodies. The Mini Cooper station will be doling out refreshing fruity scoops of ice cream throughout the day.

Guests can even grab a quick bite from one of the stalls and take a seat with friends on the cushions in the specially designed movie area. VOX Cinemas will also be serving up popcorn, crepes and nachos to movie-goers. Visitors can look forward to new family movie screenings every day.

There will be plenty of hands-on activities to keep kids occupied with a separate zone within ‘INDOORS’ for carnival and arcade games powered by Magic Planet. For the uninhibited, a karaoke corner has been set up where visitors can gather their family and belt out the latest tunes for laughs.

Visitors will have plenty of instagrammable moments to share with friends from City Centre Deira’s ‘INDOORS’ right from the glowing entrance to every decorated corner of the space. Quirky murals and statement walls enliven the interiors and social media users can get creative here by creating memorable hashtag moments and tagging the mall with #IndoorsAtCCDeira.